Are You Using Your Accounting Software to Boost Sales?

If you think accounting software is just for tracking expenses and generating financial reports, you are losing out on an opportunity to improve your sales, and your bottom line. By taking advantage of information provided by your accounting software, you will benefit from a more informed approach to marketing and customer service.

With a little know how, you can make the most of all the ways your accounting software can improve productivity you can take meaningful action to increase sales. Here’s how.

Understand customer behavior

In addition to providing real time financial data, your accounting software can also retain important information about your customers. Insights into your customer buying history and preferred payment methods can help you tailor your marketing strategies to each type of client you serve. Use what you know about your customers to set up a segmented mailing list. Marketing directly to the clients who have hired you before is a much more effective way to make sales than approaching your customers with a one-size-fits-all email campaign or in-store promotion.

Reports built in to your software can show you who your best customers are, as well as your most popular products. With this information, you can hit your sales targets by promoting the goods and services that you know your customers really want.

The data your accounting software provides can also translate to an improved overall experience that will win over your customers. For instance, when a client gets in touch with a question you’ll be able to respond quickly with useful, accurate info. With more in-depth knowledge of your customers you will be able to cross sell, and upsell, more easily by suggesting additional products that might meet their needs.

Free up time to reach more customers

One of the great things about accounting software is how much time you can save by automating processes like invoicing and payroll. And, if your software solution integrates with your other small business apps, as well as your CRM, ERP or POS systems, your business will be even more productive. By getting more efficient, you will have more time to touch base with your current customers and have more time to find new customers.

How will you boost your sales?

Now that you understand some of the customer insights and time-saving capabilities that your accounting software can provide, what will you do differently to build a more profitable and successful business?

If you need assistance optimizing your existing accounting system, or if you want to explore implementing a new accounting system, contact us today!